Instagram has unreleased “nametag” scanning, adds # & @ links to profiles

Instagram may copy Snapchat’s QR Snapcode scanning, judging by files buried in the Instagram Android app’s files. Meanwhile, today it’s starting to let users link to hashtags and other accounts from their profile.

“Nametag scan” images indicate Instagram might want to let you aim your phone’s camera at a visual code to open someone’s profile. Instagram declined to comment, but the last time we reported portrait mode files that were hidden inside Instagram, it was spotted testing a “Focus” portrait mode option a week later.

TechCrunch reader Ishan Agarwal discovered the files seen below and provided them to TechCrunch.

The nametag scanning feature could eventually launch under a different name like Focus did. It would be a boon to businesses and social stars looking to visually promote their accounts both online and in physical print materials. It could also assist users with long or complex user names by making it easier for friends to follow them.

As for official new features, Instagram is expanding self-expression within the profile beyond your bio and website link. Users will now be able to add links to several hashtags of content on Instagram so they can show off their favorite subcultures and topics. Users will also be able to provide links to other Instagram accounts. That could help people promote their other accounts, pledge allegiance to their favorite creator, or shout out their significant other.

“With hashtag and profile links in your bio, you can express yourself and your interests right in your profile. Whether you’re a #guitarlover, into #pencilsketching or have a #makeuptutorial account, now you can link to any hashtag or profile you want” Instagram writes.

Users can add the links through the Edit Profile bio section. A typeahead will help people find the right things to link to. Accounts you link to will get a notification alerting them.



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